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Hotel Sogo rolls out approved “New Normal” policies in all branches

Hotel Sogo CEO Reynaldo Malaca announcedthat the company has prepared its new normal policies to be implemented in all of its branches nationwide in lieu of the announcement of General Community Quarantine (GCQ) and Modified Enhance Community Quarantine (ECQ) in some areas of Luzon.

“With the pandemic at hand, we have adapted quickly to the changes. I’m proud to say that the company foresee and swiftly implemented these safety measures for the welfare of our employees and guests especially the frontliners, OFWs, and seafarer repatriates who are currently staying in our hotel. We wanted them to feel secure and comfortable,” Mr. Malaca said.

As part of their “So Clean, So Good, So Safe” campaign under its Sogo So Safe Program, Hotel Sogo showcases its new normal policies via its New Normal Playbook that were sent to different agencies like the Department of Health (DOH), Overseas Workers Welfare Administration (OWWA), and the Department of Tourism (DOT). 

“I would like to acknowledge the support and assistance of the DOH, OWWA, and DOT to make our new normal be fully recognized and to be implemented in our hotels. We are grateful that they have trusted us to be their partner of choice in taking care of the OFWs and frontliners in this time of crisis. Indeed, we are one with the government to create a better life with this new normal,” Mr. Malaca added.

To highlight their new normal, Hotel Sogo adapted the use of Ultraviolet (UV) light, which are modified in cash registers, keycard cases, elevator buttons, and its ceiling, room door handles, as well as in food preparation for an enhanced cleaning and disinfection processes. UVC light will be also used to disinfect the room from bedsheets, cabinets, mirrors, tables, and chairs, and even in bathrooms.

According to studies, the use of UVC lights is highly effective at disinfection as it kills bacteria, germs, and viruses. These UVCs are also less harmful to human skin since they are particularly installed in features like door handles, which are not handled for a long time.

Contactless doors and elevator buttons through the use of key chains, and automatic faucets and urinals will also be part of the new norm to avoid the spread of the virus in commonly touched areas.

Safety measures such as temperature screening, placement of sanitizers in common areas, and social distancing will still be implemented. Employees are required to wear PPE uniforms, face masks, face shields, gloves, and boots when cleaning. And also, guests are also required to wear a face mask upon entering the hotel.

Various medical professionals and LGUs commended Hotel Sogo as they are the first to implement these innovative safety measures in response to the House Bill 6623 “New Normal for the Workplace and Public Spaces Act”.

“Magandasiya at informative. You’re the first in doing these. Good job!,” a representative from the Manila City Mayor’s Office shared.

“Actually, gusto naming i-adapt siyanglahatng hotels dito. [Iyon] angmagiging benchmark parasalahatng hotels,” a representative from the Mayor’s Office of Quezon City cited.

Hotel Sogo will continue to keep track on the government’s safety protocols and will stay in giving its guests not only a So Clean So Good stay but, also So Safe.

To find out more about Hotel Sogo, visit its website at or like and follow us on Facebook page HotelSogo Officia Page, Twitter and Instagram @hotelsogo, and Youtube account @OfficialHotelSogo