Hotel Sogo provides immediate help after Taal Volcano eruption

Sogo Cares, the Corporate Social Responsibility Program of Hotel Sogo, headed immediately to the south last January 15 to provide aid such as blankets, pillows, bath towels, new clothes, and mineral waters to more than 1,200 displaced families of Taal Volcano in Batangas.

Sogo face masks were also distributed to protect affected residents from harmful emissions of the Taal Volcano, which is now on alert level 4.

In coordination with the AFP Malasakit in Humanity, Philippine Army, Philippine Navy, and Philippine Air Force, Hotel Sogo’s Sogo Cares program conducted a one whole day caravan to bring all the needed assistance in seven evacuation sites in Lipa City and Municipality of Rosario in Batangas.

“Aside from its 24/7 hotel services, Hotel Sogo is also working around the clock in this time of crisis. We immediately deployed our very own Sogo medical bus in coordination with the AFP to bring our relief goods for our fellow kababayans in Batangas,” said Ms. Sue Geminiano, Marketing Manager of Hotel Sogo.

After 40 years of dormancy, the Taal Volcano has started spewing magma and hot ash last January 12, forcing thousands of people in Batangas province to evacuate.

Since the calamity arises, Sogo Cares already helped different private groups and NGOs to augment the needed supply of relief goods. Another 1,000 blankets, bath towels, and new clothes were also donated to the Philippine Red Cross Batangas Chapter.

Apart from the 1-day activity with the AFP, Navy, and Air Force, Sogo Cares continues to assist and help the people affected by the calamity. To date, there are already 20 barangays and 10,000 families that benefitted from the Sogo Cares program.

To find out more about this and other Sogo Cares activities, like and follow us on Facebook page @sogocares and Instagram @sogo.cares.