Hotel Sogo rolls out
approved “New Normal”
policies in all branches

Hotel Sogo’s New Normal campaign with the theme “We are fully vaccinated, Para kayo ay ProtekTODO” promotes that all Hotel Sogo staff have completed two jabs of vaccine to secure the safety of its guests as early as July 2021.



“We have 41 branches nationwide and five more upcoming branches. There are thousands of employees working in all our hotels, and their safety is important to protect our guests. We are really grateful that our staff is fully vaccinated,” said Sue Geminiano, Hotel Sogo Marketing Manager.




Hotel Sogo management is committed to their employees’ welfare. They also believe that getting the vaccine is a simple way to bring us closer to life, feeling normal again and worry-free. Hotel Sogo takes care of their staff as a family as well as their guests. “I can say that the 11 anti-Covid innovations that we installed in our hotels with hotel staff that is fully vaccinated, we are sure that our family and friends are safe to stay at Hotel Sogo”. She added

Indeed, Hotel Sogo is So Clean…So Good…So Safe.


Hotel Sogo rolls out approved New Normal policies in all branches

Hotel Sogo rolls out approved “New Normal” policies in all branches

Hotel Sogo CEO Reynaldo Malaca announcedthat the company has prepared its new normal policies to be implemented in all of its branches nationwide in lieu of the announcement of General Community Quarantine (GCQ) and Modified Enhance Community Quarantine (ECQ) in some areas of Luzon.

“With the pandemic at hand, we have adapted quickly to the changes. I’m proud to say that the company foresee and swiftly implemented these safety measures for the welfare of our employees and guests especially the frontliners, OFWs, and seafarer repatriates who are currently staying in our hotel. We wanted them to feel secure and comfortable,” Mr. Malaca said.

As part of their “So Clean, So Good, So Safe” campaign under its Sogo So Safe Program, Hotel Sogo showcases its new normal policies via its New Normal Playbook that were sent to different agencies like the Department of Health (DOH), Overseas Workers Welfare Administration (OWWA), and the Department of Tourism (DOT). 

“I would like to acknowledge the support and assistance of the DOH, OWWA, and DOT to make our new normal be fully recognized and to be implemented in our hotels. We are grateful that they have trusted us to be their partner of choice in taking care of the OFWs and frontliners in this time of crisis. Indeed, we are one with the government to create a better life with this new normal,” Mr. Malaca added.

To highlight their new normal, Hotel Sogo adapted the use of Ultraviolet (UV) light, which are modified in cash registers, keycard cases, elevator buttons, and its ceiling, room door handles, as well as in food preparation for an enhanced cleaning and disinfection processes. UVC light will be also used to disinfect the room from bedsheets, cabinets, mirrors, tables, and chairs, and even in bathrooms.

According to studies, the use of UVC lights is highly effective at disinfection as it kills bacteria, germs, and viruses. These UVCs are also less harmful to human skin since they are particularly installed in features like door handles, which are not handled for a long time.

Contactless doors and elevator buttons through the use of key chains, and automatic faucets and urinals will also be part of the new norm to avoid the spread of the virus in commonly touched areas.

Safety measures such as temperature screening, placement of sanitizers in common areas, and social distancing will still be implemented. Employees are required to wear PPE uniforms, face masks, face shields, gloves, and boots when cleaning. And also, guests are also required to wear a face mask upon entering the hotel.

Various medical professionals and LGUs commended Hotel Sogo as they are the first to implement these innovative safety measures in response to the House Bill 6623 “New Normal for the Workplace and Public Spaces Act”.

“Magandasiya at informative. You’re the first in doing these. Good job!,” a representative from the Manila City Mayor’s Office shared.

“Actually, gusto naming i-adapt siyanglahatng hotels dito. [Iyon] angmagiging benchmark parasalahatng hotels,” a representative from the Mayor’s Office of Quezon City cited.

Hotel Sogo will continue to keep track on the government’s safety protocols and will stay in giving its guests not only a So Clean So Good stay but, also So Safe.

To find out more about Hotel Sogo, visit its website at or like and follow us on Facebook page HotelSogo Officia Page, Twitter and Instagram @hotelsogo, and Youtube account @OfficialHotelSogo


Hotel Sogo provides immediate help after Taal Volcano eruption​

Hotel Sogo provides immediate help after Taal Volcano eruption

Sogo Cares, the Corporate Social Responsibility Program of Hotel Sogo, headed immediately to the south last January 15 to provide aid such as blankets, pillows, bath towels, new clothes, and mineral waters to more than 1,200 displaced families of Taal Volcano in Batangas.

Sogo face masks were also distributed to protect affected residents from harmful emissions of the Taal Volcano, which is now on alert level 4.

In coordination with the AFP Malasakit in Humanity, Philippine Army, Philippine Navy, and Philippine Air Force, Hotel Sogo’s Sogo Cares program conducted a one whole day caravan to bring all the needed assistance in seven evacuation sites in Lipa City and Municipality of Rosario in Batangas.

“Aside from its 24/7 hotel services, Hotel Sogo is also working around the clock in this time of crisis. We immediately deployed our very own Sogo medical bus in coordination with the AFP to bring our relief goods for our fellow kababayans in Batangas,” said Ms. Sue Geminiano, Marketing Manager of Hotel Sogo.

After 40 years of dormancy, the Taal Volcano has started spewing magma and hot ash last January 12, forcing thousands of people in Batangas province to evacuate.

Since the calamity arises, Sogo Cares already helped different private groups and NGOs to augment the needed supply of relief goods. Another 1,000 blankets, bath towels, and new clothes were also donated to the Philippine Red Cross Batangas Chapter.

Apart from the 1-day activity with the AFP, Navy, and Air Force, Sogo Cares continues to assist and help the people affected by the calamity. To date, there are already 20 barangays and 10,000 families that benefitted from the Sogo Cares program.

To find out more about this and other Sogo Cares activities, like and follow us on Facebook page @sogocares and Instagram @sogo.cares.